It is not new to hear that Facebook has once again chanced their algorithm. Their reasoning, to make a better experience for Facebook users, pushing more updates from friends and family, meaning even less will see your business page posts. I don’t know about you, but I am not buying it. For a long while it has become clear that Facebook has turned into a pay-to-play platform and now it is even more apparent. Before this last update, only 2-5% of those following your page saw your updates and now it is even less. Facebook is pushing you to engage with their ad platform and pay to reach not only new customers, but even those that have already liked your page.