How can we work with Speakeasy Market Strategies on our marketing?
The first step to working with us is scheduling a consultation. To know if we are the right fit for each other, we first must find out what you are looking to do with your marketing and from there we can show you how we can help. Once our proposal is sent after meeting (whether in person, phone, or video chat) you have the opportunity to choose which packages and services will best meet your needs and budget. We offer packages to help train you and your staff to execute a digital strategy to having our team take full control of your digital marketing and you sit back and enjoy the results.
Do you only work with local clients?
We work with clients all over the US. Most of our client base is located in the Tulsa, Oklahoma region, but we love working with clients remotely. With the power of the internet we can work with clients all over the world.
How big is your team?
We may be small, but are mighty. Speakeasy works with professionals all over the country that are experts in their field. Looking for help with your blog, we have writers for you. Needing graphic design for social graphics, we have the best of the best to make your brand shine. You do not need to fear working with several professionals, we manage our team to provide you with the service you need to see success and we handle the logistics behind the scenes.
Do you create custom strategies for each client?
Yes, every brand is unique and we work with you to find what will meet your needs and budget. The core of marketing online is similar for most clients, but it is the creative execution of marketing strategy that sets us apart from other digital marketing agencies. Most will create cookie-cutter marketing for you, while we go above and beyond to make your brand unique and stand out from the competition.
Do you offer any kind of initial review or consultation? What's your process for working together like?
Yes, our initial consultation is free and this is where we find out where you need help and are looking to grow your marketing. From there we compile our custom proposal to help meet your needs and give you our suggestions on what we would do if we were in your shoes. Once you have picked a package and services that work for you, our customers go through our Digital Playbook process. This is our document that spells out where your company currently is, where you want to go, and how we intent to get you there. It them becomes our guideline for your brand and all we do for you online.
Social Media Marketing
What are the benefits of social media marketing?
Social media is more than just another platform to promote your business and products; it is a place where you can personally connect with your current and prospective customers. It breaks down the barriers between business and the customer and allows you to have the best customer experience possible. Social media is also one of the most cost effective forms of marketing, allowing you to easily connect with the specific customers you are looking for and eliminating the excess and wasted marketing dollars created with traditional marketing.
What's the ROI of social media marketing?
Customers are always looking for the quick fix on ROI and unfortunately there is no easy answer for this question as every business is different. Social media is not an overnight sensation but is a long-tailed marketing tactic. But investing the time and money in this platform can reap extensive benefits as you engage with your audience and are able to better market and tailer to the needs of your customer base using social media as not just a place to advertise, but connect. The benefit of ROI with social media is you have much less waste in ad dollars as you are able to target your marketing and advertising down to only those customers that would benefit from your products and services.
Does our company really need a blog?
No, your company does not need a blog, but it is a platform that allows you to promote your expertise in your field and make your marketing efforts stand stronger against the competition. Blogs help educate your current and potential customer base and is a place that allows people to connect with your brand on a deeper level.
Is social media marketing better for B2C or B2B businesses?
Social media is not an A + B = C marketing platform, no marketing platform is. Each business is different and different strategies are needed to see success. The key on social media is trial and error and learning from every piece of connect you post to continuously be improving your strategy. Whether B2C or B2B, any business can benefit and see success on social media with the right creativity and strategic thinking.
Is email marketing still effective?
Surprisingly studies continue to show that e-mail marketing is still one of the most effective marketing strategies around. With tools like MailChimp, companies can use inexpensive platforms to manage their customer emails and work to increase new and continued sales.
Do I need to send an email newsletter?
No, you never NEED to send a newsletter. What you do NEED to do is continuously connect with your current and prospective customers and regularly sending emails, like newsletters can do that for you. Never send a newsletter to just send one, but make sure if you are going to take the time to create one that you have something engaging to tell your audience, otherwise you are wasting your time.
How can I increase my click-through rate?
E-mail marketing is another platform of trial and error. You must first know what your click rates are doing to be able to know how to increase them. Click rates are not as important as ROI. You want quality clicks that lead to sales, not just clicks that lead to nothing. Learning what engages with your audience and giving them a reason to click will help increase your ROI on email marketing over time.
What are some common mistakes of email marketing?
The most common mistake seen in the e-mail marketing work is that most people feel that they can simply add any email to their e-mail list. To comply with SPAM laws you need to make sure that you are sending e-mail to those that have opted into your subscription. People will mark you as SPAM if you do not ask their permission and if you do not follow this, your e-mails will become penalized.
What is content marketing, exactly?
Content marketing is simply the creation and sharing of material online (such as videos, blogs, and social media posts). Content marketing is the indirect selling of products online by creating engagement with a brand online. 95% of Speakeasy's job is the creation of content that gets people to engage with brands and grow brand loyalty without direct sales solicitation and cheesy "buy from me" marketing.
Do I need to always be creating new content?
You do not always needs to create new content, but if you recycle content, it must be in a new and refreshing page. Brands that share the exact same pictures and posts simply show their lack of knowledge and how to marketing online aka its an amateur move. For Speakeasy, we stockpile content and create content in large chunks and use automation services to deliver our content instead of creating content on the fly every day. Planning ahead and utilizing time management is how we work smarter, not harder when it comes to content.
How often should I share fresh content?
There is no easy answer to this question as each business is unique and different. Start where you are and be consistent. If you can only post online 3 times a week, do that and do not let your social media sit there stagnant. Personally for us, we encourage our clients to post at least 5 - 7 times a week on most social media platforms.
What are the benefits of content marketing?
Content marketing allows you to take the reigns of your brand and industry. You are able to educate your audience about your brand and services, create brand loyalty, and provide a place for people to engage with your brand on a deep level.