What is Twitter and Why You Should Use it for Business
Many businesses today have heard of Twitter, but have no idea what it is, but they have been told by peers that they need one. So let's first take a look at what Twitter is:
How can Twitter Help Your Business Grow?
This unique social media platform can help your business by allowing you to:
- Promote your brand.
- See what people are saying about your brand online.
- Generate buzz online.
- Interact with your fans and customers.
- Generate sales leads.
- Become an expert in your company's industry.
Quick Twitter Facts
To convince you of the impact of Twitter in the digital marketing world, here are a few stats to convince you to begin a business Twitter account.
- There are 200 million active users on Twitter.
- An average of 400 million tweets are sent everyday.
- It is growing at over 1.123 million accounts per day, meaning more than 13 new accounts per second.
- 51% of active Twitter users follow companies, brands, or products on social networks.
- 65% of the Fortune 100 use Twitter to communicate with customers and stakeholders.
- More than half of Twitter users are under the age of 45.
Just like every other social media platform, Twitter can be extremely time-consuming. It is one of the core social media platforms and having a well-managed and active account can significantly improve a brand's online presence. As a business, you must evaluate if you can devote time and a budget to your social strategy. There are many examples of companies successfully using Twitter around the globe and even in smaller cities like Tulsa. Look for examples of Twitter success stories later this week, which will prove that no matter how small the business, you can make a splash online with Twitter.
For those of you with questions about Twitter for business, feel free to leave a comment below with your question and I will promptly respond.
If you have read this article and need help setting up your new Twitter Business Account feel free to send me an e-mail at Kersten at Speakeasy Market Strategies dot come. I do also have social media management programs available for those that need Twitter, but would like someone to manage it for them.