Not sure what to tweet for your business? Watch this video. You have started a Twitter account…..now what? The next step is to start tweeting! No one wants to follow an account that has nothing to say or adds no value to them. In this video, I will tell you what are some starting topics and inspiration for what to tweet for your business.
Today's #InspireHappyHour video begins this week's discussion on Twitter for business. This first post will discuss whether or not your business should have a Twitter account. Some of the top brands in the world have utilized Twitter in unique ways from telling customers about their products to using it as a customer service platform.
So you have created a Twitter account....you are posting all the time.....yet you feel as if you are tweeting into space and/or no one is following you? You are NOT alone. Most small business owners know that social media is important, yet when it comes down to executing a strategy and gaining a following most businesses fall short. Now we can get into the ins and outs of all social media, but today I want to focus on Twitter. No matter how sound your content strategy and your consistency of tweeting....unless you are a large brand or celebrity, the likelihood that you will gain a large following is slim to none unless you have a Twitter follower growth strategy.
First let's take a look at what NOT to do when trying to grow your Twitter account.
- Do NOT pay for followers.
As you have probably noticed there are many services that claim they can bring you thousands of followers instantly for a few dollars. Do NOT fall for this ploy. Twitter frowns upon those that use this strategy and Twitter can potentially suspend your account for this as it violates Twitter's policies. Also, there are services like Fake Follower Check that have a free service to see what percentage of fake followers accounts possess. You can see from my example below of my account and one of my followers that clearly has many "fake" followers.
- Do NOT follow large numbers of people at one time.
Twitter has a limit of following more than 2,000 followers until you have at least 2,000 people following you. This prevents people from becoming overly spammy and forces people to grow an actual following. Although this feature can be frustrating to some, it really is for the benefit of Twitter users.
- Do NOT have services autopost content for you.
Now granted...having connected services seems like a HUGE time saver, but most of the time these features can hurt your account more than help it. One classic example of this is connecting your Facebook account with your Twitter account. Although this seems great, most of the time when you post on Facebook to Twitter you are not thinking about 140 characters and your message will almost ALWAYS get cut off. People on Twitter do not want to be navigated back to Facebook....they are on Twitter for a reason and it is not to be directed to Facebook. Also...one of the most annoying features of this is when you upload photos on Facebook, your account will autoposts to Twitter not with a description of the photo but the phrase...."I just posted a photo on fb..." This is not exactly professional. You can see in the example account used earlier that this account is connected to numerous autopost services. When most of your tweets are clearly autoposts, most will think this is not legitimate account but is being run by bots.
One of the keys of social media success is being transparent and allowing people to communicate directly with you and/or your brand. By paying for followers or using spam tactics you are devaluing your account and you will begin to lose trust with customers and potential prospects. So how do you grow your following without acting like spam? Here are some keys to success:
- Follow those that follow you (with the exception of spammy accounts).
- Follow users who are in your target market.
- Follow accounts slowly and not in large batches.
These keys will help get you started on the Twitter success train. Don't have time to manually follow people or manage a growth strategy? Read my case study below on how Speakeasy can help!
The Marketing Dame
Speakeasy Market Strategies Twitter Case Study
The following are real results of a few of my clients during a 90 day time period. These clients are in various industries ranging from weddings, food, and business service industries. All of these accounts are being grown by my own Speakeasy Twitter Follow Strategy.
Now unless you are a large celebrity, you will not get a large following overnight as explained earlier. The followers of the examples below have been strategically targeted to meet the needs and goals of each client. It is better to have a smaller following of those dedicated to your brand that will bring in sales, as opposed to a large following that is not your target and will not bring cash in your door.
The results above are for clients in various industries and results do vary.
Now you may be asking....well how do you get these results? Of course if I told you I would have to kill you...just kidding...but obviously this strategy is my own proprietary strategy. What I can tell you is that my company:
- Does NOT pay for followers.
- Our following strategy is done manually and no auto bots are used.
- Our strategy gains you followers who are your target.
- You have control of your content, we will not tweet as you, but will simply grow your following on the back-end.
- Results are a GUARANTEE! On average Speakeasy clients received between 100 to 200 targeted followers each month.
Who's ready to get started today?
You will not get the results you want if you do nothing....so contact me today!