Maximizing Your Pinterest Efforts

You are pinning...but are you getting the results you want?

Last week I mentioned that to be successful on Pinterest that you must be able to produce appealing visual content continuously. The infographic below (from Pinnable Business) is great insight in how to optimize the images that you are creating and pinning. You don't need to spend a ton of time on Pinterest, make your efforts worth while and take the advice below to heart when creating your social media strategy.

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I love how this infographic spells out the steps you need to take to be successfully pinning.

Highlights I want to point out are:

  • Spend some time uploading your own pins. Make sure to edit the pin after you have uploaded it to drive traffic to the relevant pages on your website. Also be sure to name your images accordingly as the title of the image becomes the default comment on the pin.
  • Remember Pinterest is a social media platform, don't be all about you and all about sales all the time. Make sure to favorite, comment, and repin accordingly.
  • Make the names of your Pinterest boards keyword rich as people can search the titles, but don't overdo it.
  • Videos can be pinned on Pinterest.
  • Google does take Pinterest into account for search, therefore make sure your pin descriptions are relevant and descriptive.

 If you are having trouble viewing this infographic up close, click here or the link at the bottom.

Pinterest Image Optimization

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