Facebook 101 - Do You Need Facebook in Your Marketing Strategy?

Facebook has been the pillar of social media since its inception, but many businesses wonder if the platform is still relevant and necessary for their business. In this video, I go over some current stats about Facebook and reasons it may be the right platform for your company. [youtube id="DJCK5BQzBU0?list=UUEZ6MYztGTQ76JqsSLBS1ug" width="550" height="300" align="center"]

Some quick takeaway facts from this video to convince you to give Facebook a chance in your marketing include:

  • Facebook has nearly 1.2 billion total users.
  • The number of businesses that say Facebook is important to their business has increased by 75%.
  • Retail is the top industry that has acquired customers through Facebook.
  • 80% of social media users prefer to connect with brands via Facebook.


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