For years I have spent time speaking and educating business owners on the importance of their brand. For social media and marketing your brand can make or break you. Keeping your brand at their top of mind is one of the most essential elements of success in the marketing world.
It is not new to hear that Facebook has once again chanced their algorithm. Their reasoning, to make a better experience for Facebook users, pushing more updates from friends and family, meaning even less will see your business page posts. I don’t know about you, but I am not buying it. For a long while it has become clear that Facebook has turned into a pay-to-play platform and now it is even more apparent. Before this last update, only 2-5% of those following your page saw your updates and now it is even less. Facebook is pushing you to engage with their ad platform and pay to reach not only new customers, but even those that have already liked your page.
In my industry, there are tons of people who claim to be social media or marketing experts, but very few practice what they preach. For me in my business, I never recommend digital strategies that I have not practiced myself and learned how to execute properly. Would you trust a plumber to fix your issues if they had never done it before?
As we continue the discussion on LinkedIn 101 for Business…today I will show you a few more tips to optimize your profile to present yourself professionally to bring in more business for you. Main topics to be discussed include
LinkedIn has become the main social network that is dedicated to your professional and business life. Just as the way you run your business, you need to have a professional profile to showcase who you are, what you do, and why people should do business with you. Today's video is here to help get you started on re-branding or branding for the first time on LinkedIn.
In order to have a successful Facebook page, you need to have the mindset of "thinking like your customer" when it comes to deciding your content to post. Today's video will go over: - The type of content you should be posting on Facebook - The best times of the day to post on Facebook - Content marketing tips for Facebook
You have a Facebook Page…but are you optimizing it to capture and keep fans? This video gives you Facebook tips to get you started and present your company page, such as:
Facebook has been the pillar of social media since its inception, but many businesses wonder if the platform is still relevant and necessary for their business. In this video, I go over some current stats about Facebook and reasons it may be the right platform for your company.
You are on your way to creating content and tweets….but how do you grow your following? The next step is to begin finding followers and growing your account. Simply tweeting and producing content is not enough…you must have a strategy to grow your following. In this video, I will tell you step by step what to do to find relevant followers that will grow your business.
Not sure what to tweet for your business? Watch this video. You have started a Twitter account…..now what? The next step is to start tweeting! No one wants to follow an account that has nothing to say or adds no value to them. In this video, I will tell you what are some starting topics and inspiration for what to tweet for your business.